Article by Brigitte Valsecchi

During the recent years, the Internet has turned into the one of the most powerful communications and media tool for personal and business use. The Internet has provided everyone with the desire to earn income and generate new clients the possibility of reaching out to global audiences at a minimal or no cost at all. When it comes to small businesses, getting an online presence is definitely a must; this is a more effective advertising method compared to traditional forms of advertising. When a small business has their own business website or blog, this doesn’t guarantee a 100% online visibility; meaning not everyone will know about your website just yet. Any quality website or blog will always reap the benefits of e-commerce and online promotion, but this cannot be achieved if you lack visibility.

So how do you increase your website/blog’s online visibility?

1.) Creating a blog – has become one of the most recognizable aspects of Web 2.0. Everyone and I mean everyone has a blog. But as a business owner yourself, you’d be asking “how can blogging help me?” – Easy. First reason is that blogging gives your company an online “face”; meaning you’re helping customers and client feel that they are connecting with someone real. In short, it helps clients and customers get to know your business better and what you are willing to provide for them. Second reason is that blogs provide you with an additional marketing venue online, along with the incorporation of SEO. If your blog has been optimized properly, it can generate as much traffic as a giant corporate website. Think of it as your very own DAVID vs. GOLIATH.

2.) Social Networking – has taken the world by storm over the recent years, with websites like MySpace, Friendster, Facebook and Multiply to name a few. On a business point of view, social networking sites