Article by Ben Kemp

There has been a flurry of entrants into the Search Engine Optimisation market in the past year or so. Judging by the horrendous rates some are charging, money rather than service seems to be the main motivation. Judging by the horror stories from clients who have arrived on my doorstep after being ripped off by sharp operators, in some instances there is evidence of a serious deficiency in both ethics and skills in some cases.

I have a new client who spent almost ,000 last year, with no work having been done on the actual site, no evidence of link increases, and according to traffic statistics, site visitors have gone DOWN by 60% – so read the following sections carefully.

So, how do you choose an SEO firm to entrust your business to? I believe that there are some simple checks to put in place before committing yourself to any SEO proposal, no matter how attractive it might seem.

How To Shorten Your SEO Short ListThe following sections list a few ways you can find some potentially good SEO firms, and also eliminate some dodgy ones and thus reduce your chances of being disappointed.

How Well Does Their Own Site Rank?Do a search for search engine optimisation, seo rates and/or seo firm on the country-specific version of each of the big 3 major search engines – e.g. Google.co.nz, Yahoo.co.nz or XtraMSN.co.nz. Alternatively, go to the main Google.com etc site, and search for nz seo, seo rates, or new zealand search engine optimisation (or your own country-specific version of those). The market SEO has become very competitive out there, but you should expect the SEO business you are contemplating doing business with to be on Page One on each search engine! If not, drop them from the list of possibles, because how much help could they possibly be to you? A list of 3-5 potential firms should quickly emerge from this process.